The GM Cruze Global Campaign was an extensive project that encompassed the production of 3 distinct scripts, each designed to facilitate the launch of the GM Cruze in over 130 countries. The complexity of the project included variations in casting ethnicities, car models (ranging from hatchbacks, sedans, to station wagons), and configurations for both left and right-hand drive, requiring each script to be shot multiple times. Additionally, all radio language variations and license plates were carefully composited in post-production to align with the specific characteristics of each country. The entire production was executed in Barcelona, Spain, over a rigorous 30-day period, during which 45 shoot days were completed with both 1st and 2nd units.
- Client: General Motors
- Agency: W/McCann CommonWealth
- Production Company: Paranoid BR
- Director: Carlos Manga Jr
- Producer: Arthur Machado