“Knowing but not doing, is still not knowing.”
Artificial Intelligence
LLM
Modelo de Lenguage Grande
April 2024
ONE. For All.
- Script Development: ChatGPT 4
- Image Generation: Midjourney
- Animation: Runway Gen-2
- Voice Over: ElevenLabs
- Music & Edit: CapCut
February 2024
SOLACE
A film by Arthur Machado and Ian Sweeney.
- Image Generation: Midjourney
- Image Retouch: Adobe Photoshop Generative Fill
- Animations: Runway Gen-2
- Voice Overs: ElevenLabs
- Edit, Sound, VFX: CapCut
February 2024
CONFESSIONS OF AN
AI-ASSISTED PRODUCER
Polarizing topic alert: Artificial Intelligence in Advertising Film Production.
We all know AI is here to stay, and it’s up to us if we choose to use it or ignore it. For us, it was just such an interesting and mind blowing new technology that investigating how it could be put to use on our productions was inevitable, and we’ve found some really efficient and cool uses in productions varying from advertising and corporate storytelling to documentary and short films. Nothing too pretentious, you’ll see some of the prompts we’ve used are fairly simple. It’s just a matter of finding a place it could help, and giving it a try.
What we’ve been doing:
- The Basic Stuff: Script Breakdowns, Production Guides, Shoot Plans, Health & Safety
- The Cool Stuff: Mood Boards, Story Boards, VFX, Studio Product Shots
- The Delicate Stuff: Scripts, Voice Overs, Directors Treatments, ProducerGPT
February 21st, 2024.
ProducerGPT
ProducerGPT is a specialised assistant for film and video production in New Zealand. Designed with a deep understanding of the local film industry’s nuances, ProducerGPT is an AI-powered guide that provides comprehensive assistance in scoping and managing film projects.
Advertising Agencies: ProducerGPT helps breakdown scripts, offers insights on production scopes, identifies the need for specialists, and assists in briefing production companies for director’s treatments. It understands the complexities of budgets, deadlines, and the intricate details that make your client’s vision a reality.
Brands and Clients: From brainstorming creative concepts to final production scoping, ProducerGPT guides you through the creative and practical aspects of your film or campaign. It considers your unique selling points, target audience, preferred media channels, and the multitude of deliverables to ensure your brand’s message is effectively conveyed.
Insights on Locations and Logistics: Leverage ProducerGPT’s extensive knowledge of New Zealand’s geographical landscapes for location scouting, travel planning, and information for obtaining necessary permits, including those managed by the Department of Conservation.
Adhering to Industry Standards: ProducerGPT is well-versed in Health and Safety guidelines, The Blue Book practices, regional film protocols, and talent contracting, ensuring your production aligns with industry best practices and legal requirements.
November 2023
UNREAL PUZZLES
- Text to Puzzle: AI Jigsaw Puzzle Generator
- Unreal AI: ChatGPT customised to generate prompts for puzzle imagery
- Other AI Powered Jigsaw Puzzles
Launched in August 2022
Gudia
- Images: Stable Diffusion (Model Training)
- Animations: D-ID
November 2023.
Climate Change Limited Edition
- Images: Midjourney
- Image Retouching: Photoshop Generative Fill
December 2023.
Transforming Data into Stories
- Tagline: ChatGPT
- Images: Midjourney
- Compositing: Adobe After Effects
August 2023.
We Build Walls
- Script: ChatGPT
- Images: Midjourney
- Voice Over: Eleven Labs
- Compositing: Adobe After Effects
August 2023.